L'AMI DU QUARTIER
To celebrate the opening of the new Ami Paris boutique at 96 rue de Turenne, Alexandre Mattiussi hid himself in 9 different locations around the iconic Marais district.
Can you find him?
Surprises Await
How to participate
How to participate
Nine drawings of Alexandre are hidden in the Marais district illustration. Find them for a chance to win exceptional surprises.
1. Search and click on the 9 drawings of Alexandre.
2. Sign in or create your F.AMI.LY account to validate your participation.
A draw will take place on May 9, 2025, to select the winners.
Learn more
Every participant will receive a «L’Ami du Quartier» wallpaper.
Winners will be contacted via email and will receive one of the following surprises:
- An exclusive in-store appointment, including complimentary pieces
- A Midi Tote Bag with an Ami de Cœur t-shirt and keyring
- An Ami de Cœur sweater with a keyring
“WHEN I ARRIVED IN PARIS, I STUDIED AT THE DUPERRE SCHOOL; MY FIRST DATE WAS AT LE PROGRES; MY FIRST APARTMENT WAS ON RUE DU VERTBOIS... IT'S A NEIGHBORHOOD WHERE I GREW UP, AND OPENING A BOUTIQUE HERE FEELS LIKE COMING HOME.”
Alexandre Mattiussi
Is access to the game "L'Ami du Quartier" free?
Yes, the game is completely free, and you don’t need to create a F.AMI.LY account to play.
How do I participate in the game "L'Ami du Quartier"?
Click "play" and find the 9 drawings by Alexandre hidden in the Marais neighborhood to complete the game.
How do I enter the draw to win an Ami surprise?
Find the 9 drawings by Alexandre, then log in or create a F.AMI.LY account to confirm your participation. Delivery information will be requested to receive your surprise if you are selected.
What surprises can be won?
Participants have a chance to win:
- A unique in-store appointment with complimentary items
- A shopping tote, an Ami de Cœur T-shirt, and a keychain
- An Ami de Cœur sweater with a keychain
Does every participant win something?
Yes, all participants who find the 9 drawings by Alexandre will receive a "L'Ami du Quartier" wallpaper. Only a few winners will receive an Ami item or a unique in-store appointment after a draw on May 9, 2025.
When will the draw take place to determine the winners?
The draw will be held on May 9, 2025.
How will winners be informed?
Winners will be contacted via email.
Can prizes be exchanged or returned in-store?
No, prizes cannot be exchanged or returned. They will be sent directly to the winners by Ami to the postal address provided during participation.
Are the complimentary items gender-specific?
No, the items are suitable for both men and women.
Do I need to be a member of the F.AMI.LY program to participate?
Yes, you must create or use a F.AMI.LY account to validate your participation. Creating an account is entirely free and only requires a valid email address.
Where can I view the game rules?
The game rules are available on this page.